Amazon Will Pay $2.5 Billion to Settle FTC Suit That Alleged ‘Dark Patterns’ in Prime Sign-Ups

Amazon has agreed to pay $2.5 billion to settle a Federal Trade Commission (FTC) lawsuit that alleged the company used ‘dark patterns’ to make it difficult for customers to cancel their Prime memberships.

The settlement comes after years of complaints from customers who said they were misled into signing up for Prime memberships and then struggled to cancel them.

The FTC accused Amazon of using misleading design features and confusing language to prevent customers from understanding how to cancel their subscriptions.

In addition to the monetary settlement, Amazon has also agreed to change its practices and make it easier for customers to cancel their Prime memberships.

This settlement serves as a reminder to companies that they must be transparent and honest in their dealings with customers, and that they will face consequences if they use deceptive tactics to keep customers subscribed to their services.

Amazon has stated that it is committed to improving its customer experience and will work to ensure that all customers have a clear and easy way to cancel their Prime memberships in the future.

The company has also pledged to invest in user-friendly design features and clear language to make it easier for customers to understand their subscription options.

Overall, this settlement marks a significant victory for consumer rights and highlights the importance of holding companies accountable for their actions.

It is a step in the right direction towards ensuring that companies are held to high standards of transparency and honesty in their dealings with consumers.